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Congress is Listening to Those Breaking Through
In-person meetings on Capitol Hill used to be the norm. Members of Congress and their staff would spend much of their days meeting with constituents, lobbyists, and other concerned citizens. When back in their districts, members would regularly host in-person townhalls, site visits, coffee hours, and other similar events to hear from their constituents. Since the start of the COVID-19 pandemic, members of Congress…
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Drive Time to Screen Time: COVID-19’s Effect on Americans’ Media Consumption
American habits and values have shifted greatly since stay-at-home and shutdown orders began in March, with major implications for organizations trying to raise awareness and drive public conversation about their issues. While it’s clear the novel coronavirus has changed Americans’ habits and increased virtual connectivity in new ways, it has also altered how we consume…
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Paid Pays Off: Integrating Paid Media into Your Advocacy Strategy
Our world is driven by content, but in our current content-saturated environment, your message can get lost without asking two critical questions: Meaningful content is essential to telling your story, but it loses its impact if not consumed by your target audiences. If you are not leveraging a targeted, promoted paid media strategy, then you…
