Succeeding on Facebook When Space is Limited

Speaking at a health care conference earlier this month, I was asked how companies and campaigns can best use Facebook as an advocacy tool. Many conference attendees vocalized something I’d been hearing for a while, that Facebook was losing its effectiveness in...
The Art Of The Pitch

The Art Of The Pitch

Pitching reporters – aiming to get a tailored message across to a target audience – is one of the most vital facets of public affairs campaigns. A pitch is your initial means of communicating your argument, insight, scoop, etc. If your pitch is a dud – meaning it...