Congress’ Next Steps on COVID-19 Response

While there is still a bit of work left to do on the third piece of the federal response/stimulus to COVID-19, with action expected in the House, many are looking to what’s next while at the same time clearly understanding what has been done to date. To that end,...

A Note from FTP on COVID-19

Our founding members Jeffrey Forbes and Dan Tate Jr. sent this note to clients earlier today regarding the latest on DC’s response to COVID19. Friends, With the number of COVID-19 cases continuing to surge, national, state and local policymakers are working to address...
More Hemingway. Less Whitman.

More Hemingway. Less Whitman.

Ernest Hemingway and Walt Whitman – both preeminent American authors – could not be more different in their writing styles. Whitman is known for his flowery, elegant, and poetic prose. Hemingway’s storytelling is recognizable by his direct, unadorned approach. Each...

Succeeding on Facebook When Space is Limited

Speaking at a health care conference earlier this month, I was asked how companies and campaigns can best use Facebook as an advocacy tool. Many conference attendees vocalized something I’d been hearing for a while, that Facebook was losing its effectiveness in...
The Art Of The Pitch

The Art Of The Pitch

Pitching reporters – aiming to get a tailored message across to a target audience – is one of the most vital facets of public affairs campaigns. A pitch is your initial means of communicating your argument, insight, scoop, etc. If your pitch is a dud – meaning it...
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