Forbes Tate Partners’ work with Molina Healthcare, telling the company’s story regarding the work it did to address COVID-19 and the charitable partnerships it has built through its MolinaCares Accord, was recently recognized as a finalist at Ragan’s 2022 PR Daily Awards in four categories, receiving honorable mentions in the following:
- General Campaigns: Covid-19 Communications Campaign
- General Campaigns: Video Campaign
- Health Care PR and Marketing: Covid-19 Communications
- Health Care PR and Marketing: Video
FTP and the MolinaCares Accord, in collaboration with Molina Healthcare of Mississippi, teamed up with football Hall of Famer and three-time Super Bowl champion Jerry Rice, to launch a television and digital advertising campaign to help encourage Mississippians to get vaccinated.
FTP was also honored to help tell the story of Andrew’s fight with COVID-19 in “Andrew’s Journey”:
Due to complications from COVID-19, Molina member Andrew was in desperate need of a double lung transplant. See how Molina Healthcare of Texas and Houston Methodist Hospital teamed up to provide the critical care required for Andrew to recover from the disease and get his life back.