Rose Elam is a Vice President of Advertising in FTP’s digital department.

Rose is a skilled digital strategist with over a decade of experience in developing innovative marketing solutions for clients in the hospitality, health, and public affairs verticals. She is passionate about utilizing data to develop insights that lead to compelling digital strategies for clients. She applies analytics and a keen sense of what motivates audiences to create client programs that effectively engage and inspire customers, key stakeholders, and communities, and optimize campaign performance.

Rose began her career developing cutting-edge digital advocacy programs at DDC Public Affairs and then subsequently Edelman DC. Prior to Forbes Tate Partners, Rose worked at Resonate, a consumer intelligence software company, where she recruited and advised political and advocacy clients, executing successful and impactful multi-million dollar digital media campaigns.

Rose lives in Alexandria with her husband and daughter. She enjoys yoga, reading, and planning detailed travel itineraries for family trips.