Reacting to Crisis the Right Way

Reacting to Crisis the Right Way

How can your organization survive a crisis when your lawyer is unwilling to take out a home equity loan and none of your friends own a tabloid magazine willing to “catch and kill”? Years of experience working with candidates, companies, and other organizations...

Succeeding on Facebook When Space is Limited

Speaking at a health care conference earlier this month, I was asked how companies and campaigns can best use Facebook as an advocacy tool. Many conference attendees vocalized something I’d been hearing for a while, that Facebook was losing its effectiveness in...