The Art Of The Pitch

The Art Of The Pitch

Pitching reporters – aiming to get a tailored message across to a target audience – is one of the most vital facets of public affairs campaigns. A pitch is your initial means of communicating your argument, insight, scoop, etc. If your pitch is a dud – meaning it...

Paid Pays Off: Integrating Paid Media into Your Advocacy Strategy

Our world is driven by content, but in our current content-saturated environment, your message can get lost without asking two critical questions: What if no one sees your content? What if the people you need to hear your message – don’t? Meaningful content is...

Asking For a Friend: Do Op-Eds Really Matter Anymore?

Let’s talk about the opinion editorial, or the “op-ed.” It’s the publication of an individual opinion in response to the writings of reporters or editorial boards; the classic way to exert written thought leadership on a particular issue or news item; the...