More Hemingway. Less Whitman.

More Hemingway. Less Whitman.

Ernest Hemingway and Walt Whitman – both preeminent American authors – could not be more different in their writing styles. Whitman is known for his flowery, elegant, and poetic prose. Hemingway’s storytelling is recognizable by his direct, unadorned approach. Each...
Reacting to Crisis the Right Way

Reacting to Crisis the Right Way

How can your organization survive a crisis when your lawyer is unwilling to take out a home equity loan and none of your friends own a tabloid magazine willing to “catch and kill”? Years of experience working with candidates, companies, and other organizations...

Succeeding on Facebook When Space is Limited

Speaking at a health care conference earlier this month, I was asked how companies and campaigns can best use Facebook as an advocacy tool. Many conference attendees vocalized something I’d been hearing for a while, that Facebook was losing its effectiveness in...