Paid Pays Off: Integrating Paid Media into Your Advocacy Strategy

Our world is driven by content, but in our current content-saturated environment, your message can get lost without asking two critical questions: What if no one sees your content? What if the people you need to hear your message – don’t? Meaningful content is...

Asking For a Friend: Do Op-Eds Really Matter Anymore?

Let’s talk about the opinion editorial, or the “op-ed.” It’s the publication of an individual opinion in response to the writings of reporters or editorial boards; the classic way to exert written thought leadership on a particular issue or news item; the...

Outside In: What are Americans Reading About NAFTA?

When the notice to modernize the North American Free Trade Agreement (NAFTA) went to the Federal Register on May 18th (to be posted on May 23rd), it stated: “The United States intends to commence negotiations with Canada and Mexico regarding modernization of the North...
Building A Message That Resonates Across Party Lines

Building A Message That Resonates Across Party Lines

The Washington Examiner’s Paul Bedard came out last week with an interesting look at FTP client North America’s Building Trades Union, who hosted President Donald Trump on Tuesday at their annual legislative conference despite endorsing and advocating forcefully...